and builders who
make it happen.

We are product builders.

At Rocka we are all about building, we prototype and test quickly, and we turn promising products into companies.

We design digital strategies.

We love scaling. We create businesses and technical strategies, and work to make it happen for each of our ventures.

We work remotely and efficiently.

We build remote teams in Europe and Latin America. We aim to build having a cost efficient structure.

Meet our committed team.

We were born entrepreneurs and we have strong expertise on digital products development. Our remote team is mainly located in Colombia, Latin America. We co-build with entrepreneurs from anywhere in the world.

Entrepreneurs and Rocka builders who make it happen.

Mauricio Morales

Fulltime and serial entrepreneur building internet products for more than 10 years. Helped build Tuenti.com, Youzee.com, Just-Ene.com, Wegow.com, IronHack.com and advised others. MsC Computer Science and MBA.

Angela Pulido

Operations and product manager at RockaLabs. Angela is passionated about digital business creation and enjoys building and helping in both marketing and product operations.

Mauricio Cuenca

Partner and product engineering. Mauricio represents RockaLabs in NYC and helps defining the right engineering stacks and infrastructure for our products.

Sergio Florez

Computer scientist, developer and night hacker building digital ventures at Rocka. Sergio is all about modern tools and full stack technologies.

Laura Aguirre

Passionate UI and UX designer working on the pixels that make our products work. Laura designs for our digital startups.

Felipe Salazar

Computer scientist and full stack developer. Felipe builds APIs, platform and tools for our startups at Rocka. Python lover.

Juan Zuluaga

Telecommunications Engineer and passionate about programming and geographic information systems. Juan is a web developer at Rocka and helps us build tools and software for the startups.

John Morales

Javascript and UI developer passionate about modern tools and JS stacks. John builds web services in RockaLabs and embraces hipster frameworks ;)

Renier Ricardo Figueredo

Web developer and passionate about software design and well written source code. Renier builds backend and frontend at RockaLabs.

Alejandro Súarez García

Conversational interfaces developer. Alejandro helps RockaLabs building tools, frameworks and products that have a special focus on conversations, as messenger bots. AI geek.

Daniel Eduardo Vásquez

VR Designer and illustrator. Daniel works from ideas to concepts, from mood boards to execution, helping RockaLabs build cutting edge interfaces and VR environments.

Carolina Giraldo

Fashion lover and entrepreneur. Carolina is the Co-Founder and CEO of DressingLab.com. She has a master's degree in International Management and marketing and sales experience working for internet companies since 2011.

Julia Gensburger

Julia is the Co-Founder and Country manager France of DressingLab.com. She has a master's degree in Geomarketing and Multimedia. She has worked for multimedia companies before DressingLab.

Valeria Jaramillo

Aspiring marketing professional from EAFIT University. Passionated about fashion, social media and digital marketing strategies. Community manager at DressingLab Colombia.

Juan Londoño

Founder at Vendiste.com and International Business Manager from EAFIT University of Medellin. Juan is completely passionate about technology and leads a startup co-built by Rocka.


Get news about Rocka, our building process and how our ventures make progress.

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We build solid Rockas.

We're fully committed to finding new ideas and opportunities that together with a great product, technology and team can disrupt potential markets.

Analysis → Idea → Test → Product → Growth

It all starts with a deep market analysis where we aim to identify potential ideas and opportunities for growing markets. It can be new ideas, proven businesses within other markets (that could be tropicalized) or optimizations for current [broken] business models.

Our potential ideas are exposed to more analysis and critical thinking processes in order to come up with a short list, that will then be validated with our world-class advisors. Once our mind is clear and we know the strategies for product development, technology and go-to-market, we move on to prototyping. Then we do a fast&furious(™) MVP process to test the market fit and only the ones that get validated will move on to the next stage: growth.

Depending on engagement and traction with our internal key metrics we decide whether we continue pushing hard with the product, maintain it in someway, or just kill it. A solid Rocka with traction will continue to grow with our support. We fully commit to work hard with the unique goal of bringing the startups to the next level, we recruit and choose top talent to join as co-founders or to be part of our operational support team.

We’re a solid team of entrepreneurs with proven experience and with a focus on technology.

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We are the solid tech team you're looking for.

We are ready to help you identify effective ways to build your product and to support you on the building process by bringing value on product management and giving you CTO-level expertise and advice.

Advising and co-building.

We offer product and technology advice for entrepreneurs who are building solid businesses and who want to make conscious decisions while scaling a platform.

We offer services as:

Sometimes we join as co-building partner. It means that our remuneration can be a mix of service fee + equity. This approach is intented to help entrepreneurs offering same quality service for lower costs.

How do we charge?

We charge for our services in a monthly basis, we become your seasoned tech team to help build your product. Some consulting services like product analysis and strategy or technology architecture design can be charged per service.

We love solving difficult problems. Let us know how we can help you.

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Join and kick-ass with us.

You're full of talent and eager to work with like-minded and hardworking entrepreneurs, because you know that the key to success is hard work and surrounding yourself in the company of other amazing talent like you.

So, we’ve got great news! We're always looking for the best talent to join and collaborate with us. Business entrepreneurs, sales geniuses, coders, all-night hackers, product designers… If you love what you do, and what we do, we’ll find a fit for you; building meaningful products and putting solid Rockas everywhere we step.

Were you born with the itch of an entrepreneur but you feel you can’t do it alone?...talk to us! ;) - join@rockalabs.com

Invest on solid opportunities from an early stage.

As we do what we love, we build potential business that you’re going to love too. Our early stage involvement and building process is a great opportunity for you in case you want to make small investments. We are looking for pre-seed rounds that help us build prototypes and let the investors be part of the projects from their foundations.

After an MVP takes off and turns into an independent company we start looking for seed rounds that help create the best team to keep developing the product and business with a focus on scaling.

Talk to us if you believe in our team, our formula, and want to be part of Rocka the venture builder.

Want to learn more? investments@rockalabs.com


Get news about Rocka, our building process and how our ventures make progress.